Lifestyle
Commercial lifestyle photography builds trust by showing life as it really is. It’s not about perfection; it’s about connection. By telling stories that resonate, lifestyle photography helps brands create stronger, more authentic relationships with their audience. Lifestyle imagery needs to be relatable and aspirational allowing the audience to make the shift from passive observer to engaged participant.
As the gallery above shows, Ashley’s approach to working as a commercial lifestyle photographer is similar to other genres he works in such as Education.
With a background in photojournalism, Ashley spent much of his early career being commissioned by newspapers and magazines. He learnt to get the best out of his subjects, quickly putting them at ease so they could relax into the shoot.
He now puts those skills to good use for commercial lifestyle photography. His subjects feel the confidence to be guided and they’re happy to take direction from an experienced pair of hands.
If you’d like to see more work or find out about pricing and availability please get in touch.